![tiktok account tracker tiktok account tracker](https://www.socialinsider.io/blog/content/images/2020/06/delete.png)
This TikTok metric helps you measure the performance of the hashtags you use in your captions. You can also check the social network referral traffic section in Google Analytics to see how much traffic you get from TikTok. If you are creating any landing pages for your TikTok campaign, you will need to set up your UTM codes to track your URLs. UTM parameters are tags that you add to a URL that lets Google Analytics know where the referred user is coming from. The most efficient way to track referral traffic from TikTok is with UTM parameters.
![tiktok account tracker tiktok account tracker](https://images.news18.com/ibnlive/uploads/2020/06/1593496552_untitled-design-2020-06-30t112545.369.jpg)
#Tiktok account tracker how to#
How to track referral traffic from TikTok Either way, it can be challenging to measure how much referral traffic you get from TikTok. You can also choose to include URLs in your captions, but they won’t be clickable. Using TikTok as a referral channel can be difficult because the only place you can add a clickable link is in your bio. The goal of most brands that join TikTok is to increase brand awareness and also drive traffic to a landing page or product page, depending on the action they want their followers to take. This metric helps you identify how much referral traffic you get from TikTok. Luckily, if you use Tiklytics you can see the average comment per video for any timeframe. This will be difficult if you have a huge account. If your TikTok account is still small, it’s easy to review your posts one by one to see the number of comments you have. For instance, if your audience comments a lot on a type of video, create more videos like that to keep your engagement high. You should notice a pattern over time that can help your TikTok strategy. Did they not like the video idea or did you post at the wrong times?įor every video you post, check out the number of comments it gets over time. If your comment average goes down, you will have to figure out what went wrong. A positive comment average rate signifies that you have a loyal fan base. It indicates how well your audience engages with a post. This metric allows you to keep an eye on your average comment rate. That’s why some posts might have millions of likes with just a few hundred comments. When a user leaves a comment on your post, it shows that they watched the video and they connected to it in some way. Some users might like a video without watching it.
![tiktok account tracker tiktok account tracker](https://www.quintly.com/hs-fs/hubfs/tiktok_analytics_2.png)
Comments per postįor video content, likes are not the best way to measure performance. But the two main reasons your TikTok engagement might be low is because your content isn’t resonating with your followers, or you are posting when your followers are not active online. On the other hand, if your engagement rate is low, it could be for different reasons. Keep moving forward with your current strategy. If your engagement rate is high, it means that a large number of your followers enjoy your content and are actively engaging with it. With the tool, you will be able to track your follower growth daily. If you use Iconosquare’s TikTok analytic tool called Tiklytics, you will see detailed information on your follower growth evolution. For Brand B to grow, it will need to change its TikTok marketing strategy. If both brands maintain the same growth rate, Brand A will soon have more followers and engagements than Brand B. Of the two brands, only Brand A is seeing significant growth. Brand A’s growth rate is 10%.īrand B had 10000 followers at the end of November. When evaluating your TikTok performance, your follower growth rate is a more efficient metric to measure than your actual number of followers.īrand A had 1000 followers at the end of November. Your follower growth rate will help you identify whether your brand is catching the attention of your target audience. A stagnant follower count signifies that your TikTok marketing campaigns are not working. Follower Growth RateĪ high number of followers is great for brand credibility, but the follower count mustn’t remain stagnant. Measuring the post reach percentage of each of your posts will help you identify the kind of videos your target audience loves to see from you. These factors above are some of the things that might affect the reach of your TikTok post. Several factors can affect the reach of your posts.ĭid you publish when your audience was most engaged online? What hashtags did you use in the post? Did you try out a new trend or challenge? Was there anything different about the type of video you published that made your audience significantly engage with the post? Under this section, you will find your ‘Reached Audience’. STEP 3: Scroll down till you get to the Audience Territories section.